Valco wants to look like the good guys and sell lots of headphones. Since everyone else is doing this kind of thing these days, we figured we'd launch our own environmental campaign too. Obviously it's greenwashing when a company does something like this. No point dancing around it. Let's be honest. The nice thing is that it both does some good for the environment AND makes us money.

Our promise is one tree sapling for every pair of headphones sold. That includes all the pairs we've sold in the past.

We plant the saplings in large batches. We don't run into the woods every time the till rings. Sometimes sales get ahead of planting, and we catch up at the next planting session. The promise applies to every pair, even if our planting schedule doesn't run like a Swiss watch.

Unlike other corporate greenwashing campaigns, we ourselves go out to some swamp in the middle of nowhere and plant (almost) all the promised saplings with our own little hands. We can't afford to hire some political party's youth wing to do the planting for us, so we plant them ourselves and drag our own kids and family members along for the ride.

Okay fine, on top of the ones we plant ourselves we also have to source saplings elsewhere, we don't have the capacity for all of it. That's because sales have exceeded expectations.

Valco's plantings started in spring 2021 and in the first summer alone, on our own and together with others, we already planted well over ten thousand saplings, which adds up to several hectares of forest. Of those, we ourselves planted roughly half with our own little hands.

If everything goes well, we'll buy more land, plant more, and let it grow. Then the squirrels can run around in peace and the rabbits can get busy.